Case Study
Multi-Brand Portfolio / Direct Response
They never hired a payments team or a developer.
Since their first transaction in May 2025.
In a year, all on one Phoenix account.
Which holds the portfolio when an offer cools.
The Full Story
They came to Phoenix in May 2025 with nothing processing. Thirteen months and nine brands later, $18.5M had run through the platform, and their biggest brand did not exist for most of that stretch.
Get it underwritten, build the checkout, wire the billing, then split-test until it converts.
Do that for every brand and you either slow down or staff up.
The size of your payments team becomes the ceiling on how many offers you can test.
A new brand launches on the infrastructure that is already there, so nothing gets built from scratch.
Phoenix's processor relationships get each brand underwritten fast, and its checkout builder handles the split-testing and conversion tuning.
Their April brand took its first order the same day it went live.
Nine brands in a year, $18.5M processed. When the lead offers cooled in Q1, the recurring revenue from the rest carried the portfolio until the next brand hit.
The January brand did $721K in its first quarter and $4.7M in its second, and June 2026 was their best month yet.
First 13 months on Phoenix · nine brands · one account
There will be a tenth brand. The payments side is already solved.
Merchant Testimonial
We find offers and we launch them. What we don't want is to become a payments company. Phoenix's team takes every new brand from underwriting to a checkout that converts, so we've put up nine of them in a year without hiring a developer or a payments person of our own.
Join today's top direct response merchants and make more money with each transaction.
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