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Free Diagnostic Tool
Is your checkout stack costing you revenue?
The average ecommerce site can improve checkout conversion by up to 35% through better checkout design alone — yet most merchants have never measured where they stand.
This scorecard grades your checkout stack across 4 dimensions and benchmarks your setup against Baymard Institute and Recurly research.
Takes ~2 minutes. Results gated by email.
Step 1 of 2 — Your Stack
Tell us about your checkout setup
Enter full dollar amount (e.g. 500000 for $500K)
% of users who reach checkout and complete purchase. Top 20% benchmark above 62.6% (Baymard, 2024)
Count all methods: credit/debit, PayPal, Apple Pay, BNPL, etc.
Retry logic re-attempts failed charges automatically
Backup processor if primary fails
Not just responsive — mobile-first UX
A/B or multivariate tests on checkout flow
Complete all fields to continue
Step 2 of 2 — Unlock Your Results
Your scorecard is ready.
Enter your work email to see your grade and estimated monthly revenue leakage.
No spam. Phoenix may follow up with relevant resources. Unsubscribe anytime.
Based on your inputs benchmarked against Baymard Institute 2024 data and Recurly research.
Conversion Gap Analysis
Category Breakdown
Top Recommendations
See how merchants at your volume closed the gap
Phoenix is an AI-powered checkout OS built for high-GMV merchants. Read the case study or book a 20-minute call with our team.
Benchmarks sourced from: Baymard Institute Cart Abandonment Rate Statistics (2024); Baymard Institute Checkout Usability Research — 35% conversion improvement finding; Recurly Research: The State of Subscriptions (2024) — 35–50% failed payment recovery benchmark; Persado Checkout Completion Rate Analysis (2024) — top-20% threshold of 62.6%. This scorecard provides directional estimates and is not a guarantee of specific outcomes.